The ________ sales presentation method is most appropriate when information needs to be gathered from the prospect, as is often the case in selling industrial products.
A) stimulus-response
B) need-satisfaction
C) formula
D) canned
E) persuasive

Question

Quizplus · Accepted Answer

The need-satisfaction sales presentation method is designed to uncover the specific needs of the prospect through questioning and then tailor the presentation to meet those needs, making it ideal for situations where information must be gathered, such as in selling industrial products.

The ________ Sales Presentation Method Is Most Appropriate When Information