The formula sales presentation is most closely associated with:
A) the AIDA procedure.
B) the SELL sequence.
C) need-development.
D) problem-solution.
E) the CCC GOMES steps.

Question

Quizplus · Accepted Answer

The formula sales presentation is closely associated with the AIDA procedure, which stands for Attention, Interest, Desire, and Action. This model guides the sales process by first capturing the potential customer's attention, then building interest and desire for the product or service, and finally prompting action or purchase.

The Formula Sales Presentation Is Most Closely Associated With