Venn Networks recently unveiled its new smartphone at a press conference.There was a news release about the new smartphone and all the members of the company's top management interacted with the media during this conference.Venn Networks is using the promotional strategy of _____ in this scenario.
A)test marketing
B)publicity
C)personal selling
D)advertising
E)distribution

Question

Quizplus · Accepted Answer

Publicity is a promotional strategy that involves generating media coverage and public attention, which is exactly what Venn Networks is doing by unveiling their new smartphone at a press conference and interacting with the media.

Venn Networks Recently Unveiled Its New Smartphone at a Press