Which of the following elements of the promotion mix involves direct inducements offering added value or some other incentive for buyers to enter into an exchange?
A)Sales promotion
B)Advertising
C)Personal selling
D)Publicity
E)Public relations

Question

Quizplus · Accepted Answer

Sales promotion involves direct inducements that offer added value or some other incentive for buyers to encourage immediate sales. These can include coupons, discounts, contests, and free samples, aimed at stimulating quicker and greater purchase of particular products or services by consumers or the trade.

Which of the Following Elements of the Promotion Mix Involves