A _____ uses promotion to create consumer demand for a product.
A)test-marketing strategy
B)push strategy
C)pull strategy
D)positioning strategy
E)pricing strategy

Question

Quizplus · Accepted Answer

A pull strategy uses promotion to create consumer demand for a product, encouraging consumers to actively seek out the product and thus "pull" it through the distribution channel.

A _____ Uses Promotion to Create Consumer Demand for a Product