The process of coordinating the promotion mix elements and synchronizing promotion as a unified effort is known as _____.
A)integrated marketing communications
B)assimilated promotion
C)unified advertising campaign
D)cohesive marketing strategy
E)test marketing campaign

Question

Quizplus · Accepted Answer

Integrated Marketing Communications (IMC) refers to the practice of coordinating and integrating various promotional tools and channels — such as advertising, public relations, direct marketing, social media, etc. — in a cohesive manner to ensure consistent messaging and maximize the effectiveness of marketing campaigns.

The Process of Coordinating the Promotion Mix Elements and Synchronizing