The potential for moderator-introduced bias is greater in focus groups versus personal interviews.

Name: The potential for moderator-introduced bias is greater in focus groups versus personal interviews.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

In focus groups, the presence of a moderator and the interaction between participants can create a higher potential for moderator-introduced bias compared to personal interviews where the conversation is one-on-one between the interviewer and participant.

The Potential for Moderator-Introduced Bias Is Greater in Focus Groups