Which type of qualitative interview works best when there is a risk of social pressure influencing responses?
A)Personal interviews
B)Focus groups

Question

Quizplus · Accepted Answer

Personal interviews are more suitable in situations where social pressure might influence responses because they allow for private, one-on-one interactions where the respondent may feel more comfortable sharing honest and sensitive information without the influence of a group setting. Focus groups, on the other hand, involve group discussions that can lead to conformity and social desirability bias.

Which Type of Qualitative Interview Works Best When There Is