Consider the two descriptions of qualitative research shown below.
I.The goal of qualitative research is to get "beneath the surface" and obtain in-depth
Insights into a respondent's attitudes,beliefs,motivations ,and lifestyles.
II.Qualitative research is very appropriate for situations in which preliminary or
Background information is scarce and little is known about the topic of interest.
Which,if any,of the prior statements is (are)true?
A)I only
B)II only
C)I and II are both true
D)Neither I nor II are true

Question

Quizplus · Accepted Answer

Both statements are true. Qualitative research is focused on gaining deep insights into the attitudes, beliefs, motivations, and lifestyles of participants. It is also particularly useful when there is little existing knowledge or information about the topic being studied.

Consider the Two Descriptions of Qualitative Research Shown Below