Which type of qualitative interview works best when there is a need to stimulate greater depth and detail of discussion?
A)Personal interviews
B)Focus groups

Question

Quizplus · Accepted Answer

Focus groups are particularly effective for stimulating greater depth and detail of discussion because they leverage group dynamics to explore and generate rich insights. Participants can build on each other's responses, leading to more nuanced and comprehensive discussions.

Which Type of Qualitative Interview Works Best When There Is