Which type of qualitative interview works best when extensive,detailed probing of attitudes,beliefs,motivations or needs is required?
A)Personal interviews
B)Focus groups

Question

Quizplus · Accepted Answer

Personal interviews allow for one-on-one interaction between the interviewer and the interviewee, which makes it easier to delve deep into the interviewee's attitudes, beliefs, motivations, or needs. This type of interview also allows for extensive and detailed probing, which may not be possible with focus groups where participants may have varying opinions and may not have the time to provide detailed responses.

Which Type of Qualitative Interview Works Best When Extensive,detailed Probing