For which of the following situations is a consumer's purchase behaviour likely to be characterized by extended problem solving?
A) The first time purchase of a personal computer by a student with no prior knowledge of PCs.
B) The purchase of a new pair of running shoes by a consumer who runs regularly.
C) The selection of a restaurant for lunch with friends.
D) The purchase of a laundry detergent.

Question

Quizplus · Accepted Answer

The first time purchase of a personal computer by a student with no prior knowledge of PCs is likely to be characterized by extended problem-solving since the purchase involves a high level of risk and involves a significant investment. The consumer would need to gather information, evaluate alternatives, and make a well-informed decision. The other options are low-involvement purchases that would not require extensive problem-solving.

For Which of the Following Situations Is a Consumer's Purchase