is a predisposition to buy a certain brand.
A) A purchase intention
B) A purchase decision
C) Affective behaviour
D) Satisfaction

Question

Quizplus · Accepted Answer

A predisposition to buy a certain brand refers to purchase intention, which is the intention or plan to buy a particular product or brand in the future. It does not refer to a purchase decision (which is when the actual purchase is made), affective behaviour (which refers to emotional reactions or responses to a product or brand), or satisfaction (which refers to the level of contentment or fulfillment a consumer experiences after using or purchasing a product).

Is a Predisposition to Buy a Certain Brand