Marketers try to positively influence consumers' evaluation of their products because research shows a strong link between attitudes and _________.
A) needs
B) value consideration
C) motives
D) purchase behaviour

Question

Quizplus · Accepted Answer

Marketers aim to influence consumers' attitudes towards their products because research has shown that attitudes strongly predict purchase behavior. Consumers often make purchasing decisions based on their attitudes towards a product or brand, so marketers attempt to create positive attitudes through various marketing strategies.

Marketers Try to Positively Influence Consumers' Evaluation of Their Products