Bryan Nixon owns several apartments. Having tried some other appliance brands in his rental apartments and been dissatisfied with their short life span, Nixon will now only purchase Maytag brand appliances to go into his apartments. Nixon's repeat purchases of Maytag appliances indicate:
A) strong brand loyalty
B) the absence of any affect referral decision rule
C) extensive decision making and strong psychosocial consequences
D) the existence of cognitive dissonance

Question

Quizplus · Accepted Answer

Nixon's repeat purchases of Maytag appliances in his apartments demonstrate strong brand loyalty. He was dissatisfied with other brands and chose to stick with Maytag, indicating a level of trust and satisfaction with that particular brand. The other answer choices do not accurately describe Nixon's behavior.

Bryan Nixon Owns Several Apartments