For which of the following products is the consumer most likely to experience cognitive dissonance?
A) diamond engagement ring
B) garden fertilizer
C) light bulbs
D) chewing gum

Question

Quizplus · Accepted Answer

The purchase of a diamond engagement ring is a high involvement purchase with a significant emotional attachment. The consumer is more likely to experience cognitive dissonance due to the financial and emotional investment in the product.

For Which of the Following Products Is the Consumer Most