__________is a preference for a particular brand that results in its repeated purchase.
A) Satisfaction
B) Cognitive dissonance
C) A purchase intention
D) Brand loyalty

Question

Quizplus · Accepted Answer

Brand loyalty is a consumer's preference for a particular brand that makes them repeatedly purchase it. It is a measure of the strength of the relationship between the consumer and the brand.

__________Is a Preference for a Particular Brand That Results in Its