A judgement that consumers make with respect to the pleasurable level of consumption-related fulfillment is more simply known as:
A) positive reinforcement
B) satisfaction
C) brand loyalty
D) subliminal choice

Question

Quizplus · Accepted Answer

The judgement of pleasurable level of consumption-related fulfillment is a key factor in determining satisfaction. Therefore, the answer is B). Positive reinforcement refers to the response to a behavior that increases the likelihood of that behavior recurring in the future. Brand loyalty refers to the tendency of a consumer to repeatedly purchase a particular brand. Subliminal choice refers to the process of making choices without being consciously aware of them.

A Judgement That Consumers Make with Respect to the Pleasurable