Most of the purchase decisions made by consumers for low-priced frequently purchased products are characterized by:
A) limited problem solving
B) extended problem solving
C) cognitive learning
D) routine response behaviour

Question

Quizplus · Accepted Answer

Consumers tend to use routine response behavior for low-priced frequently purchased products, as they have already made similar purchases in the past and do not need to invest much time or effort into making the decision.

Most of the Purchase Decisions Made by Consumers for Low-Priced