Sylvan Learning Center's ad stressing its pride in being the world leader in supplementary education is an example of:
A) Expert power.
B) Reward power.
C) Referent power.
D) Coercive power.
E) Legitimate power.

Question

Quizplus · Accepted Answer

Referent power is based on the ability to influence others because they admire or want to identify with the leader. Sylvan Learning Center's ad emphasizes its status as a world leader, which can attract admiration and identification from potential customers.

Sylvan Learning Center's Ad Stressing Its Pride in Being the World