_________ is defined as when a channel member exerts control or influence over the behavior of another channel member.
A) Aggressiveness
B) Opposition
C) Marketing channel power
D) Leadership
E) Charisma

Question

Quizplus · Accepted Answer

Marketing channel power refers to the ability of channel members to control or influence the behavior of other members in the channel. This can come from various sources such as reward power, coercive power, referent power, and expert power. Channel power can be used to gain advantages such as higher profits, increased market share, and better relationships with suppliers or customers.

_________ Is Defined as When a Channel Member Exerts Control