With regard to coercive power,available evidence suggests that:
A) Coercive power should be used to force channel members to stay within designated territories.
B) Coercive power should be the first type of power used to obtain channel member cooperation.
C) The use of coercive power is likely to lead to a higher incidence of conflict in the channel.
D) The use of coercive power is likely to increase the stability and viability of the channel.
E) Coercive power is often used by smaller companies in the marketing channel.

Question

Quizplus · Accepted Answer

The use of coercive power is likely to lead to a higher incidence of conflict in the channel. Coercive power involves the use of threats or punishment to force channel members to comply with requests or demands. This can create resentment and resistance among channel members, leading to conflicts and disruptions in the channel. It should only be used as a last resort when other types of power have been ineffective.

With Regard to Coercive Power,available Evidence Suggests That