Which of the following statements regarding appraising the effects of conflict on the channel is true?
A) At present, the conflict index is used in most consumer products channels.
B) At present, most appraisals rely on the channel manager's subjective judgment.
C) At present, most channel managers use a linear scale measuring conflict intensity and frequency.
D) At present, the channel manager uses a scale to relate frequency of disagreements to channel member performance.
E) Channel managers that use objective scales of analysis obtain the best results for identifying channel conflict.

Question

Quizplus · Accepted Answer

Most appraisals of the effects of conflict on the channel currently rely on the subjective judgment of the channel manager, as there is no widely adopted objective measure or index for channel conflict. Objective scales or specific methodologies like a conflict index or linear scales for measuring conflict intensity and frequency are not commonly used across the board in managing channel conflicts.

Which of the Following Statements Regarding Appraising the Effects of Conflict