The 80/20 rule is most directly related to ________ segmentation.
A) demographic
B) behavioral
C) geodemographic
D) socioeconomic
E) psychographic

Question

Quizplus · Accepted Answer

The 80/20 rule is also known as the Pareto principle, which suggests that a small percentage (20%) of customers account for a large percentage (80%) of sales. This principle is most directly related to behavioral segmentation, which groups customers based on their behaviors or purchase patterns. Therefore, choice B is the best answer.

The 80/20 Rule Is Most Directly Related to ________ Segmentation