Which of the following is a segmentation technique that combines geography with demographic information such as income, age, race, and household composition?
A) geocoding
B) geodemography
C) geodiversity
D) geotargeting
E) psychographics

Question

Quizplus · Accepted Answer

Geodemography combines geography with demographic information such as income, age, race, and household composition. Geocoding is the process of converting a physical address into geographic coordinates. Geodiversity is not a recognized segmentation technique. Geotargeting is a technique that delivers content or advertisements based on the user's location. Psychographics is a segmentation technique that focuses on personality, values, attitudes, interests, and lifestyles.

Which of the Following Is a Segmentation Technique That Combines