Your firm has decided to tailor its products and services to meet local market demands. A good approach to use would be ________ segmentation.
A) geographic
B) psychographic
C) usage
D) positioning
E) social class

Question

Quizplus · Accepted Answer

Geographic segmentation divides the market based on where customers are located. Tailoring products and services to meet local market demands is most effectively done through geographic segmentation as it allows companies to adjust their offering to the specific needs, wants, and preferences of different locations.

Your Firm Has Decided to Tailor Its Products and Services