According to the long tail approach to selling, ________.
A) the Internet provides reduced opportunities for segmenting markets
B) companies can make the most money by focusing on the "bottom-of-pyramid" market
C) companies should focus on the 20 percent of customers who purchase the greatest volume of their product
D) companies should focus on the 80 percent of customers who purchase the greatest volume of their product
E) companies can make money by selling small amounts of items that only a few people want

Question

Quizplus · Accepted Answer

The long tail approach to selling suggests that companies can make money by selling a large number of niche products, each in relatively small quantities, to a large number of customers. This is in contrast to the traditional approach of focusing on a smaller number of popular products and a smaller number of customers who purchase them in larger quantities (the "head" of the curve). Therefore, option E, which states that companies can make money by selling small amounts of items that only a few people want, is the best choice.

According to the Long Tail Approach to Selling, ________