Which type of segmentation centers on the use of the word when, such as when consumers get the idea to buy, when they actually make their purchase, or when they use the purchased item?
A) usage occasions
B) psychographic
C) experiential
D) demographic
E) geotargeting

Question

Quizplus · Accepted Answer

Segmentation based on usage occasions focuses on understanding when consumers use or purchase the product, such as during specific events or times of year.

Which Type of Segmentation Centers on the Use of the Word