A retailer that wants to target prospective grooms within six months of their marriage is using ________ segmentation to define its target market.
A) lifestyle
B) behavioral
C) socioeconomic
D) family life cycle
E) ethnicity

Question

Quizplus · Accepted Answer

The retailer is using family life cycle segmentation as it is targeting prospective grooms who are within six months of their marriage. This is a specific stage in the family life cycle and thus the most appropriate segmentation approach.

A Retailer That Wants to Target Prospective Grooms Within Six