Which two factors are key to the VALS™ system?
A) household composition and economic resources
B) age and location
C) place of usage and time of usage
D) economic resources and psychological motivators
E) education and location

Question

Quizplus · Accepted Answer

The VALS™ system focuses on the intersection of two key factors: economic resources and psychological motivators. These factors are used to segment consumers into different categories based on their values, attitudes, and behaviors. The other options listed are not as relevant to the VALS™ system.

Which Two Factors Are Key to the VALS™ System