Which of the following is NOT an example of a demographic segmentation variable?
A) lifestyle
B) income
C) ethnic group
D) gender
E) age

Question

Quizplus · Accepted Answer

Lifestyle is an example of psychographic segmentation variable, not demographic segmentation variable which includes variables such as age, gender, income, ethnic group, education level, marital status, occupation, and geographic location.

Which of the Following Is NOT an Example of a Demographic