Companies can customize marketing to consumers on mobile devices through ________, which delivers messages to consumers based on their real-time physical location.
A) geotargeting
B) geodemography
C) geodiversity
D) psychographics
E) profiling

Question

Quizplus · Accepted Answer

Geotargeting allows companies to send messages to consumers based on their real-time physical location, making it the best choice for customizing marketing on mobile devices. Geodemography is a method of analyzing consumer behavior based on their location and demographics, while geodiversity is a term used to describe the variety of physical and biological features in a particular area. Psychographics involves analyzing consumer behavior based on their attitudes, beliefs, and values, while profiling refers to the process of creating a profile of a consumer based on their interests, behaviors, and preferences. None of these options specifically address the use of location data for mobile marketing.

Companies Can Customize Marketing to Consumers on Mobile Devices Through