Which of the following is the process of dividing a larger market into smaller pieces based on one or more meaningfully shared characteristics?
A) acculturation
B) segmentation
C) market fragmentation
D) targeting
E) positioning

Question

Quizplus · Accepted Answer

The process described is market segmentation, which involves dividing a larger market into smaller segments based on shared characteristics such as demographics, psychographics, or behaviors. Acculturation refers to the process of adapting to a new culture, market fragmentation refers to when a market becomes increasingly divided to the point of being difficult to target effectively, targeting refers to selecting specific segments to focus marketing efforts on and positioning refers to creating a unique image in the minds of consumers for a specific product or brand.

Which of the Following Is the Process of Dividing a Larger