Which of the following is NOT part of a target marketing strategy?
A) dividing the market into segments based on customer characteristics
B) identifying a market that is likely to buy a product
C) selecting one or more segments as target markets
D) developing a product to meet the needs of a specific market segment
E) positioning a product

Question

Quizplus · Accepted Answer

Identifying a market that is likely to buy a product is part of market research, not specifically a step in the target marketing strategy, which involves segmentation, targeting, and positioning.

Which of the Following Is NOT Part of a Target