Because family needs and expenditures change over time, marketers may segment consumers by ________.
A) age
B) generation
C) family life cycle stage
D) social class
E) psychographics

Question

Quizplus · Accepted Answer

Family life cycle stage is the most appropriate segmentation variable for understanding changes in family needs and expenditures over time. Age or generation may be related to family life cycle, but they may not capture the unique needs of a particular family at a specific point in time. Social class and psychographics may provide additional insights into consumer behavior, but they do not necessarily reflect changes in family needs and expenditures over time.

Because Family Needs and Expenditures Change Over Time, Marketers May