William McGuire found that, when participants were "immunized" by writing an essay refuting a mild attack on a belief, they were better able to resist a more powerful attack later. This exemplifies the concept of _____.
A) attitude reactance
B) central route persuasion
C) attitude inoculation
D) peripheral route persuasion

Question

Quizplus · Accepted Answer

McGuire's finding exemplifies the concept of attitude inoculation, which refers to a process of building up defense mechanisms against persuasive attempts by exposing individuals to weakened attacks on their beliefs and helping them develop counterarguments. This process can help individuals resist stronger attempts to change their attitudes.

William McGuire Found That, When Participants Were "Immunized" by Writing