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William McGuire Found That, When Participants Were "Immunized" by Writing

Question 91

Multiple Choice

William McGuire found that, when participants were "immunized" by writing an essay refuting a mild attack on a belief, they were better able to resist a more powerful attack later. This exemplifies the concept of _____.


A) attitude reactance
B) central route persuasion
C) attitude inoculation
D) peripheral route persuasion

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