The credibility of a noncredible person may increase over time if people remember the message more than the reason for discounting it in the first place. This is known as
A) the sleeper effect.
B) the authority effect.
C) the primacy effect.
D) the recency effect.

Question

Quizplus · Accepted Answer

The described phenomenon is known as the sleeper effect, which refers to the delayed impact of a message from an initially noncredible source. Over time, people may forget the reason for discounting the source and remember the message more, leading to an increase in perceived credibility. The authority effect relates to the influence of an authoritative source, the primacy effect refers to the disproportionate influence of information presented first, and the recency effect pertains to the influence of information presented last.

The Credibility of a Noncredible Person May Increase Over Time