People who have a high need for cognition are likely to
A) prefer peripheral routes to persuasion.
B) prefer central routes to persuasion.
C) support the life cycle explanation for differences in attitudes across age.
D) support the generational explanation for differences in attitudes across age.

Question

Quizplus · Accepted Answer

People with a high need for cognition have a tendency to engage in thoughtful and careful information processing, which would lead them to prefer central routes to persuasion rather than peripheral routes that rely on superficial cues.

People Who Have a High Need for Cognition Are Likely