_____ occurs when we remember the message but forget the reason for discounting it.
A) Delayed reaction
B) Short-term memory
C) Sleeper effect
D) Attitude inoculation

Question

Quizplus · Accepted Answer

The phenomenon described in the question is the sleeper effect, which occurs when we initially discount a message because of the source, but over time we forget the source and remember the message itself. This can lead to a change in attitude towards the message, making it more persuasive.

_____ Occurs When We Remember the Message but Forget the Reason