Which route to persuasion is most likely to create long-lasting attitudes and behavioral changes?
A) peripheral
B) central
C) logical
D) partial

Question

Quizplus · Accepted Answer

The central route to persuasion involves a person carefully processing the information and arguments presented to them. This leads to a greater understanding and acceptance of the message, which is more likely to result in long-lasting attitudes and behavioral changes. Peripheral route, on the other hand, involves superficial aspects like the attractiveness of the speaker or message, which may only lead to temporary changes in attitudes and behavior. Logical and partial routes are not commonly used terms in persuasion research.

Which Route to Persuasion Is Most Likely to Create Long-Lasting