Lately, you have noticed that your favorite athlete is on your cereal box, highway billboards for sports beverages, and television commercials for running shoes. What type of marketing strategy is being used to persuade you to purchase these products?
A) intelligent
B) savvy
C) central route
D) peripheral route

Question

Quizplus · Accepted Answer

This is an example of the peripheral route of persuasion, where the emphasis is on using attractive cues, such as famous athletes, to create a positive association with the brand and encourage purchases without extensive consideration of its attributes or benefits.

Lately, You Have Noticed That Your Favorite Athlete Is on Your