When people allowed the example of others to validate how to think,feel,and act,Cialdini (2008)called this the ________ principle of persuasion.
A)liking
B)authority
C)social proof
D)scarcity

Question

Quizplus · Accepted Answer

The social proof principle of persuasion refers to the tendency for people to look to others for validation of what they should think, feel, and do. This can be seen in situations where people conform to the behavior of others in order to fit in or be accepted. Cialdini (2008) highlights the power of social proof as one of six key principles of influence that can be used to persuade others to comply with requests or adopt certain behaviors.

When People Allowed the Example of Others to Validate How