A delayed impact of a message that occurs when an initially discounted message becomes effective is known as ________.
A)a paradox
B)short-term memory
C)the sleeper effect
D)longevity

Question

Quizplus · Accepted Answer

The sleeper effect refers to a delayed impact of a message that occurs when an initially discounted message becomes effective over time. This happens when people initially discount a message because of the source or some other factor, but later remember the message content and forget the reason for discounting it.

A Delayed Impact of a Message That Occurs When an Initially