In the context of paths that lead to persuasion, smart advertisers tend to adopt marketing strategies that use the _____ route to persuasion on television to change their customer's thinking.
A) peripheral
B) central
C) logical
D) factual

Question

Quizplus · Accepted Answer

Smart advertisers often use the peripheral route to persuasion on television, which involves appealing to emotions, using attractive visuals, or celebrity endorsements, rather than focusing on logical arguments or factual information. This method is effective in capturing attention and influencing attitudes without requiring deep cognitive processing.

In the Context of Paths That Lead to Persuasion, Smart