A good ________ will gather,sort,analyze,evaluate,and distribute needed,timely,and accurate information to marketing decision makers.
A) case study
B) acquired database
C) commercial research
D) marketing information system
E) competitive marketing intelligence system

Question

Quizplus · Accepted Answer

A marketing information system is designed to gather, sort, analyze, evaluate, and disseminate information to support marketing decision-making. It includes people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed and timely information to marketing decision makers. A case study is a research method used to study a particular case, an acquired database refers to a collection of data obtained from various sources, commercial research involves gathering data from external sources such as market research firms, while a competitive marketing intelligence system focuses on analyzing the strengths and weaknesses of competitors to gain insights for marketing decision making.

A Good ________ Will Gather,sort,analyze,evaluate,and Distribute Needed,timely,and Accurate Information to Marketing