When managers use small convenience samples such as asking customers what they think or inviting a small group out to lunch to get reactions,they are using ________.
A) experiments
B) informal surveys
C) observation
D) marketing intelligence
E) direct marketing

Question

Quizplus · Accepted Answer

Small convenience samples and asking customers for their opinions or getting reactions from a small group over lunch are indicative of informal surveys. Experiments entail testing a hypothesis through controlled manipulation of a variable, observation involves watching and recording behaviors, marketing intelligence specifically deals with gathering and analyzing data on competitors, while direct marketing is a strategy that involves promoting a product or service directly to potential customers.

When Managers Use Small Convenience Samples Such as Asking Customers