This systematic collection and analysis of publicly available information about competitors and developments in the marketing environment is very useful.What is it called?
A) Marketing data
B) Competitive marketing intelligence
C) Web Master
D) Sales and sales management
E) Secondary data

Question

Quizplus · Accepted Answer

Competitive marketing intelligence is the systematic collection and analysis of publicly available information about competitors and developments in the marketing environment.

This Systematic Collection and Analysis of Publicly Available Information About