Survey research,called the backbone of primary research,is the most widely used method for primary data collection and is best suited for gathering _____ information.
A) personal
B) preference
C) attitude
D) descriptive
E) exploratory

Question

Quizplus · Accepted Answer

Survey research is best suited for gathering descriptive information, which refers to data that describes a particular phenomenon or situation. This includes information such as demographic data, opinions, beliefs, behaviors, and so on. Personal information may be collected through surveys, but it is not the main focus. Preference and attitude information can also be obtained through surveys, but they are not as well-suited for these types of data as other research methods. Exploratory research is typically conducted through qualitative methods such as interviews and focus groups.

Survey Research,called the Backbone of Primary Research,is the Most Widely