A successful CRM program can be expected to help a company achieve all of the following EXCEPT ________.
A) providing higher levels of customer service
B) developing deeper customer relationships
C) creating offers tailored to specific customer requirements
D) understanding the competition better
E) understanding how to better build the marketing mix

Question

Quizplus · Accepted Answer

A successful CRM program can provide higher levels of customer service, develop deeper customer relationships, and create offers tailored to specific customer requirements. However, understanding the competition better and understanding how to better build the marketing mix are not necessarily direct benefits of a CRM program.

A Successful CRM Program Can Be Expected to Help a Company