What are two major public policy and ethical issues in marketing research?
A) Child pornography and spam.
B) Intrusions on consumer privacy and misuse of research findings.
C) Misuse of research findings and spam.
D) Selling of personal information to other firms and intrusions on consumer privacy.
E) Ethnography and the misinterpretation of it.

Question

What are two major public policy and ethical issues in marketing research?
A) Child pornography and spam.
B) Intrusions on consumer privacy and misuse of research findings.
C) Misuse of research findings and spam.
D) Selling of personal information to other firms and intrusions on consumer privacy.
E) Ethnography and the misinterpretation of it.

Quizplus · Accepted Answer

Intrusions on consumer privacy- marketing research often involves collecting personal information from consumers, and ethical concerns arise when this information is used in ways that infringe on consumers’ privacy. Misuse of research findings- the ethical implications of research findings can be contentious, with studies sometimes manipulated to support pre-existing beliefs, and the results of the study can be distorted or misrepresented.

What Are Two Major Public Policy and Ethical Issues in Marketing